PPC is not new to most internet marketers, but it is a new concept to many small business owners I work with here in Omaha. I’ll give you a quick run down of how it works.
PPC or Pay Per Click is best demonstrated in a Google search. Typically the left hand side of the page is the natural results of your search, while the right hand positions are the paid positions – advertisers can place a small, 4 line text ad there – and they only get charged if someone clicks on the ad.
The nuance to this is that the advertiser has to bid on how much they are willing to pay for their ad to appear.
These ads are highly effective if done properly because they target the exact items and keywords that your customers are searching for. Also, you can see immediate results in traffic, and hopefully sales on your site.
Am an Adwords Certified Individual, helping businesses in Omaha, Nebraska, if you would like to learn more, please give me a call at 402-210-3283. If you become a customer, I have currently, a $100 credit to your new Google account waiting for you.
Many times I get asked what the best way to get links from other sites. Do Follow comments provide some of the best links back into your site if done properly. Here’s a quick rundown:
Find some blogs or forums with high page rank that are do-follow (meaning the code is written such that the search engines will follow the link to your site)
Leave a comment or post with a link to your site, preferably in anchor text.
Things to do to ensure effective backlinks:
Leave valuable comments – there is NOTHING a webmaster hates more than spammy comments.
Comment on relevant posts to the content on your site.
Build slowly – Google looks at backlinks over time, if you all of a sudden have 500 in one day it looks fishy-spread them out over time.
How to find these links – I have launched a brand new site called SEMAddict.com – we have a free instructional video outlining a method on how to find the best pages for backlinking.
Ok…lots of people wonder how to better market their web site. Today’s post is a quick and easy one – 5 quick and cheap marketing tips:
Put your web site address in your e-mail signature.
Join and become active in a forum related to your industry.
Post a comment in your favorite blog a few times a week.
Contact 3 websites related to yours and ask for a link exchange.
Write an article and submit it to several article submission services.
Bonus Tip – make sure you have installed Google Analytics or another traffic measurement system so that you can see the key words and origin of your traffic. In the future, this will help you focus your efforts on the best traffic sources.