SEMbyDesign

February 27, 2009

Limited Time SEO special

Filed under: Marketing Your Site, Optimization, Traffic Building — Tags: — admin @ 10:21 pm

Right now I am offering an Search Engine Optimization Package that is Available for a Limited Time Only.
For Just $599…
You get:
- A 1 hour Face to face meeting
- Page Title Tags Generation
- Keyword Research and Selection
- META description and marketing tags
- Geographical target market tags
- Main Content Suggestions
- 1 Custom Written Article & Syndication
- Submission to top search engines and directories (Google, Yahoo, MSN)
- Entry into Google Maps

The above steps will drastically improve your site’s overall “search engine friendliness” as well as letting the search engines know your site even exists!
It will also help drive quality, targeted traffic to your site – which turn into quality, targeted leads!
This is a trial promotion that I am offering to only a select few and it is available through Friday, March 6th!

Call me at 402-210-3283 for this special package – Steve

February 22, 2009

Permission-Based Marketing

Permission-based marketing is kind of a buzz-word in the marketing world these days, but it is a truly important concept to your business.

Opt-in email lists are one source of marketing that should not be overlooked. When a customer opts in to your list, they are granting you permission to market to them. The customer has initiated a relationship with your business and wants the information, products, or services that you have to offer.

The concept is powerful because the customer has requested the relationship because of their interest in your orgainzation and will respond at a much higher rate to your advertising and marketing directed at them because of this.

I won’t speak much about Text Message Marketing, but it is a growing concept in marketing, reaching a different demographic. Convergence of technologies is making the cell phone a viable marketing medium.

Please contact me for a free consult on your email marketing plan, or even the text marketing idea…you will be hearing much more of this very soon! Steve 402-210-3283

February 18, 2009

Your Website Code and SEO Part 2

It’s been a while since I have posted, but I wanted to follow up on this topic that I started about SEO and your website code and how they are inter-related.

In part 1 we covered SEO as it pertains to some of the code to display javascript and flash. Let me preface this post with the statement that nothing can replace good text content with any type of coding when it comes to SEO.

Today, I will cover some of the basics of Tags and Titles and why they are important. Several tags that are important are: <title>, <meta name=”description” content=”your page description”/> and <h1> – These tags provide crucial information to search engines as to the topic of the page and how it should be indexed for relevancy to the searcher. They should all support each other (and the content of the page) and not be “stuffed” with irrelevant key words.

If you need help with this, I can provide an overview of your site and some suggestions for optimization both on-site and off-site, which we will cover in another post. Please contact me if you are in Omaha, Nebraska and want an SEO evaluation of your site.

February 2, 2009

Your Website Code and SEO Part 1

One of the first steps in the SEO process (and I always check the code before I meet in person with a customer here in Omaha) is to make the code as SEO friendly as possible. A quick checklist:

  • Is there lots of flash code?
  • Is the site built in Frames?
  • Is there a lot of javascript, especially for the navigation

Those are the big 3. If Fireworks or Dreamweaver was used to construct the navigation, it is readily apparent, and very unfriendly to the search engines. Additionally, lots of graphic designers don’t know the difference between CSS menus and ones constructed from tables/javascript swap images – now, I am getting a little technical here, but these are important questions to ask your designer – it means the difference between a site that looks like a million bucks but gets no traffic, and one that can actually be indexed by Google efficiently.

If you have a web designer who is more designer than technical, that’s where I usually come in. I can fix some (but not usually all) without a major overhaul. Some issues require much more work, so I like to prioritize your changes, give some options, and work with the web or graphic designer to remedy the problems.

In my next post, I will address some other important code issues that should be addressed in the on-site SEO process.

I am an Omaha SEO professional who loves helping small businesses locally, give me a call if you would like to learn more about either do-it-yourself SEO or help with an SEO plan for your business.

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