I am increasingly noticing mobile browsers showing up in the stats of my local web sites. Is your site ready and available for mobile – iPhone, Blackberry or other phones?
A mobile site is a good thing to add to your existing site for your mobile user’s convenience. A mobile site is much lighter in its code and graphics. This makes it load faster and delivers to the mobile user only the most pertinent information about your business or service. The mobile site should also be designed to fit the variety of screen sizes for mobile users.
Adding a mobile site to an existing site is perhaps the best way to make your site mobile ready, with a button on your home page to direct the user to the mobile version of your site. There is also code that you can put at the beginning of your page to detect a mobile browser – also a good solution.
If you have questions about getting your site up to speed, allowing it to be seen clearly on “the third screen” give me a call!
Steve – 402-210-3283 in Omaha.
Lots and lots of blogs have been written about this medium of marketing – I really don’t know where to begin.
I recently helped a non-profit ministry get started with a Facebook profile, and helped them start a group. One notable problem – the gentleman had not taken other advice about being consistent with e-mail newsletters, blogging and other types of on-line presence. He was thinking that Facebook would be the “silver bullet” so to speak.
Well…suffice it to say, it still takes consistent effort to gain friends and update your group page, etc. Not something that this person is willing to commit to, unfortunately. If you want to do some of this type of marketing, you must be willing to put effort into it and grow your online reach by working it several times a week – it is a social medium that builds relationships. If you, as the principal of your business can not commit to this, you should consider appointing an employee to do it, or hiring it done. Facebook, LinkedIn and other social networks can be a very powerful medium for your marketing without a lot of expense if implemented properly. I know of several local Omaha businesses who are doing this very successfully.
Hope everyone has a great week!