I recently had an Email marketing clients had some questions about the CAN SPAM Act. In a nutshell, here are some of the high level things that you must do to comply with the law:
Your email’s To and From must match with the header information and domain.
No deceptive subject lines
You must have an opt-out method clearly available.
Clearly marked as an advertisement
Include the marketer’s physical address
Complying with these basic bulk emailing rules will help you both in the eyes of the government, and your prospective clients you are marketing to – they will see your emails as professional and thus your emails will be more effective.
For even greater effectiveness, make sure you are using opt-in or double opt-in with any of the excellent email systems available on the web.