Todd Murphy of Universal Information Services, an Omaha based firm that provides media analysis, among other services, provides some great advice and information in his blog. SameRulesNewTools.com showcases some of the new tools used to monitor and analyze traditional and new media channels.
Todd states: “Our media analysis and position as a news monitoring service has led us to the conclusion that the fundamental rules of public relations communications has not changed, only the tools we have at our disposal are new.”
For practical advice on these new tools, check out SameRulesNewTools.com or follow @Universal_Info on twitter.