I have mentioned article writing in several past threads as a way to gain web traffic. I have put this to work for several clients, but many have objections for one reason or another to actually doing this. Common objections are: No time, can’t or won’t write, or disbelief that it will actually work.
Objection 1: No time. Now, we are all pressed for time, the least expensive way to do the article writing is to do it yourself, since, as the business owner you have the knowledge to write these articles. I as your technical consultant, could find resources, but they may not convey the thoughts about your business like you can.
Objection 2: Can’t or won’t write. Now…not everyone has the skills to write, but again, you have the knowledge of your subject that will make for a good article, and we are not talking about a Phd. thesis here. Just a quick 300-500 word article that we can link back to your website. You write the content and I will do the techie stuff, deal?
Objection3: Disbelief that article writing works. How do we know until we get a few articles out there and see if it helps. This is a very low cost solution to test.
Have fun! SEM