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Email Marketing and The CAN SPAM Act

admin — Wed, 22 Apr 2009 02:05:59 +0000

I recently had an Email marketing clients had some questions about the CAN SPAM Act. In a nutshell, here are some of the high level things that you must do to comply with the law:

Your email’s To and From must match with the header information and domain.

No deceptive subject lines

You must have an opt-out method clearly available.

Clearly marked as an advertisement

Include the marketer’s physical address

Complying with these basic bulk emailing rules will help you both in the eyes of the government, and your prospective clients you are marketing to – they will see your emails as professional and thus your emails will be more effective.

For even greater effectiveness, make sure you are using opt-in or double opt-in with any of the excellent email systems available on the web.

SEO In Omaha – do businesses see the value in being found?

admin — Wed, 28 Jan 2009 02:16:17 +0000

I have been working with several businesses in Omaha who have hired me for my online marketing expertise, either in the PPC arena, or for SEO services. Several things amaze me when I speak to new clients – usually, they don’t understand the value of the SEO process, since oftentimes it involves changes to their website. The average business owner does not understand the on or off site processes.

On site processes to SEO:

Tags, Titles and code changes
Content, copy and key words
links and urls

Off site Processes for SEO:

Backlinks
Directory Listings
Blog comments

These processes should both have attention paid to them as they are important to the overall site optimization.

All of these, of course, take time and energy to accomplish, and I always say you should put at least half of your online budget towards some form of SEO. It takes time and skill to get your site found on the net. Please call me if I can be of assistance in your SEO program. Steve 402-210-3283

Local Search Engine Rankings In Omaha

admin — Mon, 17 Nov 2008 17:49:31 +0000

I went to search for a dentist today here in Omaha, online, as part of an experiment. Seems to me that the firms who design websites are actually doing a bad job – sure they are great at making things look nice, but they have no clue when it comes to the technicalities of SEO. Then, I looked up Omaha SEO firms – these same firms advertise that they are seo experts, when the sites they have done didn’t include the basics for SEO even for the local level. If you have a web site, you need to be seen. This is why you want to involve a professional who can assist in local optimization of your business web site. At the local level SEO for your site should be fairly easy if done correctly.

Domain Parking For Cash

admin — Sat, 05 Jul 2008 23:16:39 +0000

How many times have you asked yourself, “what can I do with all of these domains lying around doing nothing but costing me money?” I do all the time, and I finally found an answer of sorts…many registrars like godaddy offer some sort of domain parking solutions – I found one that is better! WhyPark.com is a site where you can park your domains (up to 100 of them) and set up keyword targeted pages for each domain.

I am always at a loss for what to do with these domains that I want to keep, but don’t want to spend a huge amount of time developing, Whypark.com makes it easy. I will be posting more info here when I see how the earnings stack up. One nice thing is that you get to keep 100% of the earnings from your site.

Registry Cleaner – Works as advertised?

admin — Wed, 28 May 2008 14:56:37 +0000

The Registry Cleaner and Optimizer is a product I found advertised some time ago. A friend of mine called me and told me that he was having trouble with the speed of his computer. After a few simple diagnostics, I went searching for something or someone to help me clean it up. I came across a product that promises to to clean and optimize the registry. I was somewhat skeptical, but decided to give it a try on my friend’s computer. I was amazed at the results. The computer was much quicker once we ran the Cleaner and Optimizer on it. I don’t do a lot with Windows troubleshooting, and this worked well for someone who is really a novice at any kind of spyware or virus removal. If you want to give it a try, here’s the link!

Past Successes and er….not so successes

admin — Wed, 28 May 2008 14:46:15 +0000

Ok, just so you know where I have walked- I grew up on a farm in Iowa, and my parents taught me how to work. The flip side of that, I sometimes have trouble staying focused and sticking to a job or idea and seeing it through if I don’t immediately see the results. Or, I get sidetracked by my next big idea. Or, someone else sidetracks me.

I have a college degree in, of all things, Agronomy. Agronomy is the study of plants and soils, in short. I also have a minor in Economics, and a Certificate in Database Programming from a local college. I have held positions in the field of each of my degrees, and was in the insurance industry for over 10 years. I also owned a retail shop with some success.

I now work as a freelance web professional with interests in marketing, search engine optimization and other niche – type skills.

Hello world!

admin — Sun, 23 Mar 2008 03:28:22 +0000

Ok, so the blog has actually been up for a while now, but I am getting around to posting my first post. SEMbyDesign.com is underway! Thanks for stopping in, if this is your first visit. I don’t have too much to say – this is my first step on a hopefully long journey into affiliate marketing, and online marketing in general.