Lots and lots of blogs have been written about this medium of marketing – I really don’t know where to begin.
I recently helped a non-profit ministry get started with a Facebook profile, and helped them start a group. One notable problem – the gentleman had not taken other advice about being consistent with e-mail newsletters, blogging and other types of on-line presence. He was thinking that Facebook would be the “silver bullet” so to speak.
Well…suffice it to say, it still takes consistent effort to gain friends and update your group page, etc. Not something that this person is willing to commit to, unfortunately. If you want to do some of this type of marketing, you must be willing to put effort into it and grow your online reach by working it several times a week – it is a social medium that builds relationships. If you, as the principal of your business can not commit to this, you should consider appointing an employee to do it, or hiring it done. Facebook, LinkedIn and other social networks can be a very powerful medium for your marketing without a lot of expense if implemented properly. I know of several local Omaha businesses who are doing this very successfully.
Hope everyone has a great week!