Permission-based marketing is kind of a buzz-word in the marketing world these days, but it is a truly important concept to your business.
Opt-in email lists are one source of marketing that should not be overlooked. When a customer opts in to your list, they are granting you permission to market to them. The customer has initiated a relationship with your business and wants the information, products, or services that you have to offer.
The concept is powerful because the customer has requested the relationship because of their interest in your orgainzation and will respond at a much higher rate to your advertising and marketing directed at them because of this.
I won’t speak much about Text Message Marketing, but it is a growing concept in marketing, reaching a different demographic. Convergence of technologies is making the cell phone a viable marketing medium.
Please contact me for a free consult on your email marketing plan, or even the text marketing idea…you will be hearing much more of this very soon! Steve 402-210-3283