I sent an email off to a business acquaintance who had some questions about his web site this morning.
Some things that you can do to help get targeted traffic:
Write in your blog frequently – link a short blog post describing a product to the item in your shop. The post contains valuable keywords for search engines to get ahold of and if the blog is updated frequently, Google will come back and index your site frequently. This is probably the most important thing you can do – 2-4 times a week at a minimum – you have a topic and products that online consumers are searching hard for.
Put those videos from YouTube on your site, embed them directly from YouTube – this is simple to do – just put them right in a blog post. It’s great content, establishes credibility and encourages the visitor to stay on your site longer.
Submit your RSS feed to FeedAg.com: this will distribute your Blog content around the web via RSS-the more spots you can get this, the better.
Hook your RSS feed up to a fan page in Facebook – this will make your facebook page look updated, and will automatically update every time you update your blog. Social Networking and gaining friends via this method is a great medium for your store – it really helps that customer relationship.
Submit your product list to Google Base: This will get your items into Google’s comparison shopping engine. You’ll need a plug in for OScommerce or whatever shopping cart you are using to generate an XML product list that can be submitted – you’ll want to regenerate on a monthly basis, or as often as you change your shopping cart and submit it every 30 days to Google.
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These are just some of the things that you can do, all simple, but require time spent on your site, working on it. But this is what will separate your site from others, in terms of traffic.