A recent question came in from a friend who has delved into the world of SEO copywriting. I actually get this question a lot – on-site blog, separate blog, or both? Here’s my response:
Fresh content is always good, so if you already have the on-site blog, continue with that.
The benefit of adding the external blog to the mix – get some links coming in from an outside source. Other ways to accomplish this would be to get involved in a forum where you can leave a link in your signature, commenting on someone else’s blog post, submitting articles to ezinearticles.com or even establishing a relationship with another blogger to “guest blog” where you would have the chance to link to your site.
The inbound links provide a signal to the search engines that your site is relevant to the keywords you link it with, and often a handful of well placed links with strategically chosen key words can make a big difference for you.
Rather than maintain a second blog, you might be better off finding a couple of these other spots to link back to your site.
Hope that all makes sense, usually you can get me to talk for an hour or so about it if you just buy me a coffee too.