I write a lot about back links in this blog, because they are vital to your ranking. However, it may surprise you that not all links are good. Google can penalize you for your link being in a “bad neighborhood”. You can actually lose page rank when you link to too many lesser ranked sites, sites with content that has little to do with your content, or even paid linking.
So, as you attempt to get those back links, be careful, do your research and then look for the links!
If you need assistance with this, we have lots and lots of creative marketing ideas for how to garner those links. Just give us a call!