2. Don’t make it too regional if you are thinking of a national or international audience – in the case of jewelry sales in Houston, JewelryDesignHouston.com would not be a good name if you were trying to appeal to a larger audience than the residents of Houston.

3. Unless you are a non-profit organization or a college or university, try to stick with the .com extension – no one can remember the other extensions, like .biz too easily.

4. Stay away from special characters and numbers in your name. Dashes and the numbers 0-9 don’t make for names that are easily remembered.

In general, practice trying to tell someone the name out loud or over the phone if you can say it without having to explain it that is best, for example, we’ll use 4example.com – “hello Bill, my domain is w w w . 4 the number 4 not spelled out example . com.” This makes for a very confused individual on the other end of the phone.

You can go to any domain registrar to find out if your name is available – if it is not, sites like Premium Domain Name Auctions should have a great selection of names, or people willing to sell you your dream domain name.