As the saying goes: ‘The money is in the list.’ The opt-in list is an excellent way for you to stay in touch with your customers, and here are a handful of ways you can build this list:
- Contest – have a contest and draw a lucky winner from the list.
- Free -Offer a free ebook, video, whitepaper or other information to new list members
- Coupon – percent off or $ off purchase at your eCommerce or Brick and Mortar store
- Free software – if you are a developer, offer a free utility or WordPress skin
Build that list! Once you gain a subscriber’s confidence, you can turn them into a loyal customer with subsequent email campaigns.
Check out my reviews of the email management companies if you need to get one set up for your web site – all of them include a method to add a form for signing up customers on your site – if you have trouble I am available for consultation!
Steve – 402.210.3283 in Omaha