We have all heard it – marketing is expensive. But what is the cost of not marketing – inevitably, it is failure. But you have to do market (online or offline) in a manner that can be measured against results. Lets take a Plumber, for instance. Suppose we launch an adwords campaign for Joe that consists of a $300 per month spend, and he can attribute 600 additional hits to his web site. how does this translate into business? Hopefully, he is asking the question: How did you hear about my business? This is key to tracking the profit on the service related business. It is a whole lot more apparent on an ecommerce application where you can track the click all the way to the ‘thank you for your order’ page of your site.
I specialize in marketing your web site, and I especially prefer local businesses where I can sit down and determine the best strategy with you, for your business. If you would like to see more, MessageDirect.info has a portfolio, or contact me directly at sm (at) messagedirect (.) info!