SEMbyDesign » Marketing your small business http://www.sembydesign.com Search Engine Marketing For Omaha Mon, 18 Jul 2011 21:49:14 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Marketing for Joe the Plumber http://www.sembydesign.com/marketing-for-joe-the-plumber/ http://www.sembydesign.com/marketing-for-joe-the-plumber/#comments Fri, 24 Oct 2008 14:56:16 +0000 admin http://www.sembydesign.com/marketing-for-joe-the-plumber/ We have all heard it – marketing is expensive. But what is the cost of not marketing – inevitably, it is failure. But you have to do market (online or offline) in a manner that can be measured against results. Lets take a Plumber, for instance. Suppose we launch an adwords campaign for Joe that consists of a $300 per month spend, and he can attribute 600 additional hits to his web site. how does this translate into business? Hopefully, he is asking the question: How did you hear about my business? This is key to tracking the profit on the service related business. It is a whole lot more apparent on an ecommerce application where you can track the click all the way to the ‘thank you for your order’ page of your site.

I specialize in marketing your web site, and I especially prefer local businesses where I can sit down and determine the best strategy with you, for your business. If you would like to see more, MessageDirect.info has a portfolio, or contact me directly at sm (at) messagedirect (.) info!

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