Landing Page Blues

admin — Thu, 13 Nov 2008 23:50:09 +0000

Many of my customers who have tried Adwords with little success question me as to why they are not successful. Usually, it is the landing page.
A Landing Page by definition is a page on your domain where you land people from your adwords campaign or from an off site advertiser like ComCast – you can then measure the effectiveness of the ad or write copy specific to what the ad talks about. This results in a higher conversion rate for your visitor. Conversions might mean different things to different marketing campaigns. It might be a sign up, a page view, or an actual sale on an e-commerce site.

If you don’t send your visitor someplace specific, you run the risk of 1. Confusing the visitor, 2. Wasting your visitor’s time, because you don’t give them the SPECIFIC information that they are searching for.

If you would like to set up an Adwords Campaign, I am available for assistance, and I can give you $50 towards your first Adwords campaign if you set up a new account. sm (@) messagedirect.info

P.S. Another benefit of a good landing page is that it actually will decrease your Adwords cost per click! Almost always my services will pay for themselves in the cost savings you receive from my expertise – plus, you won’t lose sleep at night over your Adwords!

SEMbyDesign » Omaha Adwords management

Landing Page Blues