I use Web CEO on a regular basis to analyze the position of a site against it’s competitors, to pick out keywords and mangage metatags. The use of Web CEO has helped me greatly improve the ranking of some of my high profile sites. It is a tool that any webmaster, or SEO person should have in their arsenal of techniques to improve site rankings and search engine placement. I gladly endorse it because the trial version is feature filled, and the paid version is so low-cost that you can’t afford not to have it.