SEMbyDesign

So, you want to have a better online presence, you just invested in a new web site, or you just plain don’t know where to begin marketing your site online? If you haven’t heard, Google’s Adwords program is still considered one of the best ways to drive traffic to your site. And it’s not just any traffic, it is very targeted traffic – the kind of buyer who is researching your product or service and is ready to buy. You don’t have to show up at the top of Google’s organic search (though it can help) in order for this type of marketing to work wonders for you. That is what makes this a great option for even the smallest of businesses – no contracts, no minimum payments, just try it, and if you see the ROI on your advertising, then continue using it.

Some tips:

Optimizing your landing page – not only does this help with the conversion rate of your visitors that have been directed to your site by Adwords, it helps with the natural search. It will also benefit your advertising campaign with a higher click through rate and lower cost per click.

Writing a great ad – and using keywords within – this will also help clickthrough rate and help with your cost per click – it ultimately will help your conversion rate.

Selecting targeted keywords – the bottom line – these are what trigger your ad. If you don’t do the research to find what your customers are searching for, you will not have a very successful campaign. Most small business owners either lack the skill, or the time to do the proper research – which is why it is best to hire a Google Qualified Individual to assist in setting up and managing your campaign. I have found that many times, I can pay for myself with a combination of increased conversion rates and lower cost per click.

I am an Omaha, Nebraska Google Qualifed SEM professional.