I have talked in the past a bit about the importance of a good domain name, however, this post may even be a bit off subject for this blog. Keeping your domain name in your possession.
Recently, I have taken on 2 new clients who hired someone several years ago to build their site, and then let the site just sit there(a whole other blog post). Long story made short, we are looking at revamping their site, changing servers, etc, and they can’t get to their domain name to make the required changes.
One of the domains has page rank, has been around for a while and is getting very good traffic. We are looking to add ecommerce to it, and the current host can’t do what we need it to do. Getting in to the domain to change the name servers is proving to be a tricky task since the web guy who originally registered the domain for this client is difficult to get ahold of.
Business Owners, you should know that keeping track of your domain is very easy, and if you don’t have control over it, you should do so immediately. If someone besides you has control, you could have a difficult time getting to it the next time you need to, and think of all the items associated with the domain – your advertising, yellow pages, and most importantly, your email address. You don’t want to spend your time having to inform customers and associates of a new domain name – this could result in uncountable lost business.